The College Search
My full-time job is as the owner of a college marketing firm, TargetX. We work with over 450 colleges and universities helping them craft and execute their recruiting efforts. And for almost the past 20 years I’ve been on the other side of the table from parents and future college students. But this year it’s my turn.
I write another blog called “The Recruiting Revolution” about the changes happening in the college search process. Much of this change is attributed to the Internet as well as unique traits of this Millennial generation.
Today began my posts about my step-son, Julius’ search for the perfect college. I welcome you to visit my other blog if you have a high school student at home. It’s going to be a long journey but well worth the effort put into it.